Services

GYMetrix^® projects will normally run for a single week, although if clients would like longer projects we can accommodate that. In our experience one week is enough to capture the gyms demand pattern, the pattern then normally repeats itself.

Initially we will do a scoping exercise to understand the way the gym is organised and what combination of sensors will be required to measure equipment usage and availability.

Once all the sensors are attached to the equipment we conduct customers surveys covering an entire day, from when the gym opens to when it closes, to capture a full range of customers. Equipment specific questions enable us to calculate at what level ‘equipment availability’ starts to cause customer frustration.

From the date the sensors have been removed we ask for a period of two weeks to compile a detailed report.

The reports highlights are:

% Equipment Availability showing where low availability is generating customer frustration.

Calculations of equipment levels needed to achieve precise service levels of ‘equipment availability’ highlighting differences from present equipment levels.

Capacity Vs Demand – showing differences in equipment demand choices customers are making from where the operator has chosen to allocate capacity.

Heat Map showing individual equipment usage over the course of a day. Useful for gym design.

Overall weighted average indicating whether the gym overall has excess or under capacity.

We make recommendations on what equipment types have low levels of ‘equipment availability’ and the gym needs to add to alleviate customer frustration and increase satisfaction.

What equipment types are in excess supply and the gym could remove while still providing a good level of ‘equipment availability’ service to customers.

Overall whether or not the gym needs additional capacity.

Where ‘demand side’ intervention from instructors and personal trainers could add value to customers.

We also provide a login to the site where operators will have access to a dashboard showing all their key metrics and the ability to simulate both changes in demand and changes in equipment and their anticipated impact on customer service.

Contact
rory@gymetrix.co.uk